Have you ever read an ad online or even offline? That just rambled on and on about the good things their product would do for you?

Well whether you bought that product or service depends on what was in it for you?

What would make a dream a reality always tunes in to WIIFM…

I have made the mistake a dozen times over: Get excited about what you can do (LOL, your judgement gets clouded) and you advertise without tuning in to WIIFM. I have been there…

So what’s In It for them in your copy?


P.S. A good writer cannot sell a bad offer. Can YOU?

Comment below. Thanks!

Author: Uchenna Bede

I write email copy for startups. In order to boost sales.

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