Do you ever wonder why rigidity turns off your thought process?
Try reading the alphabet over and over again in the same pattern, just a couple of times. And notice how you feel.
Not to say that there is no order in writing copy. But there has to be fluidity, as opposed to rigidity.
You do not want someone shutting off when you’re trying to sell them something. Do you?
Except you’re purposefully trying to bore…
So! Writing naturally means, writing the way you speak. It means becoming the words you tell. Instead of allowing it become a separate entity.
See you later
P.S. Do you enjoy rigidity?