Just out of curiosity…
Is your list properly segmented? Or is it random?
If its segmented. You may need to also review it. Because people are bound to change every now and then.
It’s advisable to research your customers every 3 weeks. Just to know what they may be thinking (as regards your product)
You should check and cross check data (Open rates & Click through Rates especially) to gauge interest.
If by any chance, you have a random list. You need to segment it. Else your unsubscribe rates would only soar higher.
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