I won’t tell you about how dopamine levels go high when we receive a gift. And how the law of reciprocity, tips our human brains off….
…Because this isn’t a science class.
But I will tell you that Incentives are the only reason why a stranger would join your mailing list (I Know because I am on so many lists now _ I should unsubscribe from a lot because they haven’t been of value to me since I joined.
But nonetheless Incentives play a vital role in building like, Knowledge, and trust which is equivalent to $$$…
If you know what I mean.
Incentives may be: Ebooks, Welcome brochures, Scrapbooks, Videos
NOTE: ( VIDEO is taking over)
So how best do they work?
- They are best when given to new subscribers
- They work best when they are actually acknowledged (e.g In welcome emails i.e emails with the highest open rate.
- They should be interesting. If they tell a story_ Awesome. Engagement goes up.
You’ve got it.
P.S. Did you find this valuable?
I help businesses manage their email lists more effectively. Increasing Profit and Saving time for other tasks.
If this Interests you. I’d be happy to help.