Incentives and How They Work Best.

I won’t tell you about how dopamine levels go high when we receive a gift. And how the law of reciprocity, tips our human brains off….

…Because this isn’t a science class.

But I will tell you that Incentives are the only reason why a stranger would join your mailing list (I Know because I am on so many lists now _ I should unsubscribe from a lot  because they haven’t been of value to me since I joined.

But nonetheless Incentives play a vital role in building like, Knowledge, and trust which is equivalent to $$$…

If you know what I mean.

Incentives may be: Ebooks, Welcome brochures, Scrapbooks, Videos

NOTE: ( VIDEO is taking over)

So how best do they work?

  • They are best when given to new subscribers
  • They work best when they are actually acknowledged (e.g In welcome emails i.e emails with the highest open rate.
  • They should be interesting. If they tell a story_ Awesome. Engagement goes up.

You’ve got it.


P.S. Did you find this valuable?

I help businesses manage their email lists more effectively. Increasing Profit and Saving time for other tasks.

If this Interests you. I’d be happy to help.

Author: Uchenna Bede

I write email copy for startups. In order to boost sales.

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