To sell anything. Especially online…
…you need to fill a need.
Sometimes you create the need.
Either way, you need the approval of your market. And the only way to know you have it, is through your copy.
So how do you create a need? _using only your message.
You guessed it!
You should capitalize on Interest and Desire. Attention and Action are definitely important but they aren’t as powerful in creating need.
- Social proof
…all arouse interest and desire.
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