So yesterday I started a book recommended to me by a very good friend of mine.

Influence – By Robert Cialdini.

Very Interesting book. If you haven’t read it as a marketer. Just do.

He talked about so many shortcuts to the human subconscious.

But one stood out to me. So far…

It was the Expensive = Good _Shortcut.

It made me think back to all the times I have bought things I eventually regretted. But didn’t seem so at the time because they were expensive.

Apparently people (like myself) in this day and age no longer seek all the facts before making a purchase …

…we now rely on expert opinions and price. To shorten the process.


P.S. Did you find this valuable?

If so…

I help businesses manage their email lists more effectively. Increasing Profit and Saving time for other important business tasks.

If this Interests you. I’d be happy to help.

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Author: Uchenna Bede

I write email copy for startups. In order to boost sales.

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