The people whom you help solve one problem or another.
You cannot take away their will. So you’ll just have to bend to theirs à (In order to sell). Understanding, Understanding, Understanding.
I just got back from a long day at work and if there’s something I’ve learned these past few months, It’s no matter your wordsmithing capabilities, or poetry background, or if you’re a master novelist—Copy is different, and you must understand people to write it.
Do you agree?
What do you think the best way to influence the decisions people make?
P.S. Did you find this valuable?
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