It’s a term that gets newbies very shaky.
But should it really?
I mean, what’s the worst that could happen? (You get ignored, or trashed)è (Or a reply, that’s not so friendly)
Is that it?
There are a few practices that would really up your cold outreach game. Not to a hundred percent, per say. But Incorporated with a good reason for the outreach, can impact the play significantly.
What are they?
What are you doing currently? Are you just shoving your ideas onto the CEO, expecting your dream to come true?
Well, guess what? He/she has his own dreams too. He probably wakes up every morning, working at it, looking for a means to FastTrack the process, and get the best results possible.
So your shoving meets an angry CEO. Or a Frustrated CEO.
If it meets the ceo, and not gatekeepers
You might know this, but still don’t have a way out.
So I’ll tell you, in the next line…
You should mirror their frustrations back at them.
You should become the solution.
And you should present it accurately. Then retreat. (Set up a meeting. Maybe a call)
(Attention, Interest, Desire, Action)
The only problem left, might be the content.
Solve it. And get the action you want.
See you when you do.
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