“What we wish, we readily believe, and what we ourselves think, we imagine others think also.
—Julius Caesar (100-44 B.C.)
This is not to support deception.
Fulfilling desires is a very intricate part of business success. And it can’t be substituted.
Because that’s what customers place their value on. That’s what money was made for.
Have you ever heard of buyer’s guilt? Where you make a purchase that you wish you hadn’t, after taking a second look at it in your home.
It might have been, that your emotions carried you away.
Or you lost track of what you really wanted.
Either way, when you look back, you cringe. Because you didn’t get what you wanted.
Your desires weren’t met.
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