Where is it that your good copy can’t save you from in marketing?
I mean it has to be a really tough place to be in.
If your copy can’t save you. What will?
The thing is: Copy is made to sell an idea, a point, a set of beliefs. About you or your product
But when you depend on the aftermath of the sale. Your copy will carry the deformation.
And it might look good to you. In fact it might have taken you days to create, but it will carry a selfish edge with it. And many times, you’d be disappointed.
Copy saves, but you must save yourself first.
P.S. Did you find this valuable?
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