Did you just cringe? —a lot of people cringe at the thought of sending daily emails with the belief that they’d be overwhelming their subscribers.
Its fair judgement. (If I were to look through your eyes) I mean, you get tired of those Tv shows that have no new episodes and weren’t so spectacular to begin with—and you tune out…
They’ve become extremely boring. And you’re done putting up with their bull.
But take a moment to consider those TV shows you’ve been watching for years, and probably even search out their old episodes just to get a dose of nostalgia. They still have you hooked! They’re not as boring to you and you still indulge.
Sending an email a week, or an email a month is playing it too safe. You’re leaving money on the table, and it doesn’t guarantee that you wouldn’t get any unsubscribes that week or that month.
In my experience—As long as you’re not boring you still have their attention. Attention builds engagement—Engagement = $$$
The challenge then is not to be BORING!
The challenge, then, is to develop email campaigns that are as appealing and informative as other marketing tools which are more heavily consumed in this age of social media and apps.
I’ve got your back
HERE ARE THE INGREDIENTS THAT GO INTO A SUCCESSFUL EMAIL SOUP—PRESCRIPTION: DAILY
- Make-Up and Charm
How can I use this Information NOW!
- MAKE-UP AND CHARM
Is this for me? And Do I like it?
I hope I keep getting these.
They’re a number of successful email marketers who employ this tactic and proved it right—some of whom their email lists I am subscribed to.
Reading this you might be skeptical, It’s fine. But if you were to try your hands on it consider these laws of engagement —
How To Define Engagement
- Opened an email in the past 60 days
- Clicked an email in the past 90 days
- Made a purchase in the last month
- Viewed a product on your site in the past week’
—Take a segment of your list and give them a heads up; tell them you’re going to try daily emails for month. Make sure they feel free to tell you what they think.
Mix up the segment you cut out, with old, new, loyal and under-engaged subscribers for the best results.
The fact of the matter is that the list is the money—not where the money is at—court your list and they’ll keep coming back for another piece of the pie.