So yesterday I started a book recommended to me by a very good friend of mine.
Influence -à By Robert Cialdini.
Very Interesting book. If you haven’t read it as a marketer. Just do.
He talked about so many shortcuts to the human subconscious.
But one stood out to me. So far…
It was the Expensive = Good _Shortcut.
It made me think back to all the times I have bought things I eventually regretted. But didn’t seem so at the time because they were expensive.
Apparently people (like myself) in this day and age no longer seek all the facts before making a purchase anymore…
…we now rely on expert opinions and price. To shorten the process.
What is it about expensive things?
Is it true, or is it just me?
Please comment below
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