Yesterday, I was at the store. Looking to buy a loaf of bread.
I wasn’t alone.
I was actually with my mum.
Out of the corner of my eye, I saw a loaf that looked like it tasted heavenly.
And I sought it out immediately.
It had great packaging. Bright colors AND everything.
Just as I gravitated towards the heavenly loaf. My mum said “This one tastes really fine”
I stopped and looked in the direction of what she was pointing at.
Then she went on to say “…trust me. this one is really tasty”
It wasn’t as well packaged as the first one.
It wasn’t brightly colored.
It wasn’t my first choice.
But her testimonial influenced that buying decision.
I went for the not so pretty loaf.
That’s how powerful a testimonial is. Magical infact.
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