This word has to be the most crucial word in the English dictionary.

It’s about bars, heights, levels that should never go under.

Every good business sets standards for everything. From employee selection to customer care.

There are levels which must not fall below.

They’re so important because progress has already been calibrated against them, any fallout proves drastic.

The last time I went to the food store (I have been going to this one forever) they had a problem. They changed one of their payees.

He had to be the worst with numbers ever and he nagged. He mixed up the change of five customers who were in front of me. It was so bad one of them passed by me and said “This place is a joke”

That payee probably cost the establishment a lot of new customers that day. No one knows how long till the manager finds out he has made a dreadful mistake.

How important are standards to you.

Please comment below.

P.S. Did you find this valuable?

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Author: Uchenna Bede

I write email copy for startups. In order to boost sales.

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