Your heart beats faster anytime you hear your name. Have you noticed?
And you can’t help but pay attention.
Naming names and Speaking in the first person does wonders to your engagement. Your customers feel like they know you more, and that leads them to trust and like you, provided you have integrity.
There’s no pro who wouldn’t find names out, and use it. Because of the tremendous power behind it.
Taking that extra time to personalize your message would pay you so much dividend that only your offer can bring you down.
P.S. Did you find this valuable?
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