It’s important that you set expectations and meet them.’
Future pacing positive outcomes is one way of letting your prospects know a little more about the kind of brand that you are.
Meeting these expectations you become so much more credible leaving you with loyal customers.
Now it might not always be as simple as this, future pacing doesn’t guarantee loyalty. All it does is create anticipation, the kind that gets more of your emails opened and read.
Nothing is more pleasing than expectations met.
-It shows integrity.
-It shows you have respect for your customers.
Two of the most important virtues in business dealings.