A Fox once saw a crow fly off with a piece of cheese in its beak and settle on a branch of a tree. ‘That’s for me, as I am a fox,’ said Master Reynard, and he walked up to the foot of the tree. ‘Good-day, Mistress Crow,’ he cried. “How well you are looking today: how glossy your feathers; how bright your eye. I feel sure your voice must surpass that of other birds, just as your figure does; let me hear but one song from you that I may greet you as the Queen of Birds.’ The crow lifted up her head and began to caw her best, but the moment she opened her mouth the piece of cheese fell to the ground, only to be snapped up by Master Fox. ‘That will do’ said he. ‘That was all I wanted in exchange for your cheese I will give you a piece of advice for the future. ‘Do not trust flatterers.’
–The Fox and the Crow_ Aesop’s Fables.
I had a laugh reading this yesterday and I thought it fair to share.
The lesson is not to trust flatterers and it occurred to me how so often marketers like myself do this. ‘Flatter’
Flattery is cheap. And it does no good to strong minds, I had to learn it the hard way; by rejection after rejection.
It’s best to genuinely compliment as the results are much more desirable. More so because it doesn’t cheapen you.
Think about it!
When last did you lay a genuine compliment on anyone?