AHA! VERY IMPORTANT YOU REMEMBER TO LEAVE A LOT OF WHITE SPACE IN YOUR EMAIL.

Unless you’re completely new to web copy you should already know this.

A congested piece of online content is a rejected piece of online content; nobody is going to strain his or her eyes to get the idea you’re trying to pass along.

It’s been stated a hundred times over that readers in the online world don’t read!

I repeat; online readers do not read! Some do, and those are the exceptions to the rule.

They more or less skim: Grazing, to come to a general understanding of what it is you’re saying. And from thereon carry on.

So leave a lot of white space. It encourages the culture fam!

Author: Uchenna Bede

I write email copy for startups. In order to boost sales.

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