Appeal to Self-Interest. Never Past Favors.

Don’t expect your customers to buy what you’re selling simply because you gave them a free gift. It would only create resistance. And blow up in your face.

Humans are political animals. And no matter the sphere_ Business, Sports, War_, we (Humans) are always seeking to further our personal interests.

And it’s a major thing you need to understand when writing your copy. The free gift served its purpose (getting email list subscribers).

Now,

Appeal to them. Treat Them as Kings and Queens. And forget about past favors. And Your power will grow.

Have you been nagging?

Please comment below.

Author: Uchenna Bede

I write email copy for startups. In order to boost sales.

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