There’s nobody on the face of the earth who breathes, and doesn’t want to be appreciated.
The more things you do out of your just-because-we-love you muscle, the more fruitful your life would be.
Yes there are other important things.
But none of them would pay a man/woman in business more dividends than showing appreciation for the one whom he sells to.
Remember the last time you made someone feel appreciated and think about the results.
You must do more than just scheduling birthdays, and anniversaries, and special occasions to show you care.
Flex your because-we-love-you muscle.