The truth about many of our daily decisions, and habits is that we make and keep them because we know how to go about them.
We don’t spend more than a few seconds deciding and a few minutes to get into the flow state. The brain is amazing.
Supposing you’re a business owner, how can you leverage this bias? The tendency to go with the familiar, and ignore the unknown no matter how spectacular it may seem?
They say the best-selling copy are lyrics to a popular song. So advertising?
Speaking of which…
There’s this great ad I saw with a bunch of dancers and a voice repeating only about three lines of copy with a sweet melody. Trying to sell some snack. I got hooked immediately and got the song stuck in my head. My friend came over to see me yesterday and I began humming the melody and immediately he sang out the lyrics and…lol we were dancing at once.
The next time I go out for a snack, that’s the brand.
What’s your experience with familiar over spectacular?