How are you going about selling your goods and services?
Don’t tell me it involves loads of Jargon and Big Boy Grammar because that would mean you’ve been playing a losers’ game. Winners can’t win a losers’ game.
The language you want to use when selling your goods and services is the simplest—Big Boy Grammar strains the mind and that’s not the best tactic when you’re trying to persuade a friend . . . how much more a stranger.
You cannot undertake someone who doesn’t understand you.
Take it to heart. Implement it — never supplement it.