You don’t want to neglect the fundamentals of email marketing and stand the chance of making these 4 common mistakes:
- Selling Overwhelmingly
- Lack of Caution
- Poor Segmentation.
There’s nothing new about the term Email…Marketing. Everyone has heard it, even they who aren’t marketers, or business owners themselves. It’s one of the most widely recognized terms in the digital age.
But. . .
There are people who do not seem to understand the potential thus make mistakes.
If you make any of the mistakes listed above, read intently. This will be the solution to your problems.
Email marketing is the best. Simply put. You can check the stats, I won’t plague you with them. The pay-out is outrageous when placed side by side other marketing media. If you’re new to the world of digital marketing, you might want to leverage email.
How can you leverage email the right way? (The Fundamentals).
First; there is no “right” way to leverage email marketing. But there are tell-signs that will let you know the proper route you should take and how you can innovate therein.
Your tell-signs can and will be found amidst your analytics. And they shouldn’t be ignored, whatever the reason. Except self-sabotage.
Call them fundamentals, call them basics, but do not forget them:
- Providing value 80% Selling 20%
- Consistency (When I stop talking, you’ll know I’m dead)
- Always begin with the end in mind.
- Create high quality lists and segment according to your customers’ motivations.
- PROVIDING VALUE 80% SELLING 20%.
A lot of the emails I get on a daily basis —I don’t know about you— are all trying to sell me something. Here’s how it goes a lot of times; Salutation – Transition — Pitch. Every single one of them. And I wonder how deep they think my pockets are.
Many times, I don’t learn anything new about what I “ought” to buy or they who are trying to sell me.
*Don’t forget this #1 fundamental, Provide value 80%, sell 20%. Even 50% 50% isn’t a good ratio.
- CONSISTENCY (WHEN I STOP TALKING, YOU’LL KNOW I’M DEAD).
Do you agree with me when I say the silent do not exist?
Many, many lists which I am subscribed to hardly send an email a week. And I honestly do not understand the reason why.
Those who bombard me with emails every day, some twice some days…have me. Whenever I think of taking a course, they cross my mind. When I think of buying they are at the top of my mind. I am completely aware of them.
On the other hand, the silent ones get me like “Oh!! I’m still on this list?” That’s not good for business.
*Consistency is the rule of the game.
- ALWAYS BEGIN WITH THE END IN MIND.
This is the #1 way to guarantee effectiveness in all things email marketing.
From copywriting, to flows, From A-Z.
You should begin with the end in mind.
So all your energy can be focused on meeting that end, rather than incessantly trying to adapt your means.
One way is to take the time to outline the steps you’d be needing.
Another is to visualize your end, and work creatively along that path.
Keep the end in mind, so your means will not be futile.
- CREATE HIGH QUALITY LISTS AND SEGMENT ACCORDING TO YOUR CUSTOMERS’ MOTIVATIONS.
Create High-Quality Lists.
And Segment according to your customers’ motivations.
That’s really simple to grasp.
Going deeper, it means you have to pay attention to the facts and figures your analytics give you. And work to sort out your subscribers from there.
- BONUS TIP
When creating your signup forms, insert only the necessary fields. (First name & Email Address). You might have the need for other fields, but don’t insert any unnecessary field.
Take this as a guide. Your problems aren’t going to be the same with any of the case studies you’ll find online.
With these tips, you can get your creative juices flowing. Work your way out of your ordeal and achieve email marketing success for sure.