Hi there Citizen, [in Superhero voice]
I’ve been out for a while, I know. It’s because things got a little tough to keep up with, as the pandemic escalated. But I have something juicy for you today. . .
. . . Something that will make you smile when you read, and apply it. So let’s dive into it. Shall we?
The Foolproof Guide to Writing an Email Sequence that will deliver even in a Pandemic
To write an email sequence, your mindset has to be in line with what a sequence entails. Now this isn’t my opinion:
An email sequence is a series of emails put together for marketing purposes to guide the buyer through the various stages of his/her buyer journey. Namely; the — Awareness, Consideration, and Decision Stage.
Allow me to say a little about each stage before getting into the process of writing a sequence;
This stage has ignorant buyers. They’ve never heard of you, and are highly skeptical. Your email is to educate them about the problem your product or service solves.
At this stage they’ve heard of you. Maybe from ads you run, or word of mouth. You’re not a total stranger to them. So, provide information and resources that help buyers solve their problem. EBooks, PDF guides; basically more information that will arouse more desire for your product or service.
Now they’re ready to buy. So Focus on moving your buyers to choose your solution.
It isn’t difficult (0r should I say diff ;)) and as long as you’re writing with your buyers at hearts, the writing process would be a breeze.
Speaking of the writing process. Here you go:
The process of writing a sequence is a lot more fun for you (the writer) than the reader. To them it’s just a bunch of random emails. But you know the behind the scenes and the road map you’ve already constructed. So don’t forget to smell the roses along the way.
This first stage of the writing process for a sequence is all about digging out all the specific data of your target audience. The more generic your sequence, the higher its chance of being ignored. I learned this recently, and it’s true. Your research will always give you insight you’d be able to use during the construct and re-construct phases.
This is where you put word to paper. And your first word, unless you’re a total pro; would be crappy, but you have to honor it. Write the most persuasive words in your vocabulary, and encrust them with good manners; then your crappy first take would have usable material. Close your laptop and come back later for another review. I.e. grammatical checks. Then move on to the next stage.
If you’re with a copywriting client, this involves giving him or her your draft. A lot of your failure will come from here as a beginner, or when you’re working with a new client because your understanding of his audience will be myopic. But if there any elements the client loved, he’d either take it or point out the stuff you can change. And then it’s on to the next stage.
This phase is all about taking down and implementing all the corrections that are needed. Either from your client of if you’re a business owner from your analytics. Take out the excess, and make it as top notch as your skill will allow you. And when you’re done, test again. Until you find your golden egg. Then onto the next stage.
This isn’t hard to understand. The word is speaks for itself, and with your sequence this is what you’ve been playing for all along. So celebrate. And watch your funnel, and CTAs please you.
A proven process is a proven process, in or out of a pandemic. You don’t have to worry about it being workable or not. The only challenge you might meet is use of the right words. And I’m always available at firstname.lastname@example.org if you need me. Together we can polish your sequences and pull your revenue with the gravitational power of copy.