This might be a not so popular opinion.
Many many many times. Small business owners worry about being too pushy, and frequent in their emails. And yet envy the success of big businesses.
Stop doing that. It’s not good for your mental health.
You’re doing the exact opposite of what every big business in the world does, in a bid to be like them. And I’m sure I don’t need to say this but; it won’t work.
One of the tools Big Businesses use to generate more revenue from their email marketing is FREQUENCY.
They send frequent emails, as frequently as possible. And they’re frequently not scared of being pushy, or raising the stakes.
Most times what online customers call a nuisance is YOU; who aren’t frequent.
They wake up on one of those days with a blue moon and see your email. And immediately get pissed. Not because of wrong grammar, or impolite language (In fact you can have everything else going for you.) But because they’ve given all their money to the Sheriff.
And you ROBIN HOOD came a little too late, your message irritates their empty wallets.
The only cure to a system that has everything going good, is to make sure everything goes good a little more often. If you’re sending an email four times a week make it more. You can even use one of the tricks I recently learned and know to work;
Basically you send a heads-up email (3-5lines) the day before to tell them about your next broadcast. (To make sure you’re on their minds often)
That way they don’t miss anything. If it’s a promotion; you can use a heads-up email to make sure your broadcast doesn’t hit the promotions tab by making your CTA “Add to whitelist.”
The truth about many people is they know you’re there but they don’t believe in you. Frequently sending emails —stories, testimonials, new stock— builds credibility fast as well as help propagate your business through word-of-mouth. So you have to keep coming back to give more, and take more.
This is the sort of thing I do. Email copywriting and customer relationship building. Once your revenue isn’t what you want it to be, there’s something wrong. And you can reach out to me for help at uchennabede18 [at] gmail [dot] com.
Shalom and good luck as always!