This can’t be any truer.
Some people barrage their emails with words and turn it into a term-paper. I don’t know about you but I hate reading emails wrapped in term-paper format. They’re full of history no one really cares about.
And if your readers are anything like me, you’d want to avoid making them sick. Happy people spend money remember?
So what do you do when you have to deliver a heavily worded email to your list? I’ll tell you; think it through and then don’t.
Think about it:
What could you possibly write in an email that will change the lives of the thousands of people on your list?
If you need to pass on dire information and need to be detailed about it. Create a blogpost on the backend and use your email to send a flood of clicks in that direction.
Personally the limit I think an email should never cross is 300. Sometimes 350, but only if.
Especially an email that serves no other purpose than to sell. It’s torture just to read line after line, so no one in their right senses would embark on such a journey and pay you for it at the end. Get a sales-page.
An email is a friend reaching out. They send things that are cute, and fun; business-lingua is the polar opposite. But it doesn’t have to be. All you have to do is become a friend; send emails that are cute, and fun to read and you’ll find you’re on the first step to connecting with your readers. It’s not rocket science. (I’m no rocket scientist.)
That’s it. The rant ends here.
I write emails for a living. If you need help connecting with your readers I can help. Reach out to me at uchennabede18 [at] gmail [dot] com.