The email marketing culture has swam in the picture-oriented marketing style for so long. But you don’t need pictures as much as you might think you do. I’m going to prove it to you right now.
Nothing about a catalogued email screams friend. And even though your subscribers are on your list of their own free will; you’ll not be leveraging the goodness of warmhearted readers. Not because your products aren’t good but because you’re treating them as entries on a database not pals.
By now; if you’ve been reading my blog you’d know personalization is super important. Your emails can’t go out with generic salutations like Dear sir/madam. Not even Dear Customer is acceptable. Only first names. And now in this blog post I’m trying to rationalize personalizing the whole text to you because it takes your game to a whole new level of customer relations if you’ve not been doing it.
Writing plaintext emails forces you to keep your words concise; which signals that you respect your readers’ time. Besides whatever excess you pour out into your message serves only to push away your readers and display unprofessionalism, except you’re already a pro like Ramit Sethi. Speaking of Ramit Sethi, I’ve never seen pictures in his emails that he’d be better off without.
If someone as successful as he writes like this. Then there must some truth to it.
The more intimate you write. The less battles you’ll need to fight. It’s elementary.
Anyway. If you can’t figure out how to handle your auto-responder emails, promotional emails, launch series, etcera etcera, reach out to me @ uchennabede18 [at] gmail dot com I can help.