The man with the most influence in the way we live our lives today (Digitally) was a genius when it came to humanity and what drives it. And very few people ever reach that pinnacle. He knew what we wanted before we did.
What was his secret?
He must have had a ton of them. Because somehow, every one of his product launches got more and more acclamation. Every one of his launches held more and more anticipation, and exploded into the culture within days. And even after his death, this still holds true. He successfully created a techno-cult.
So speaking of his secrets . . .
What are they? Are they manipulation tactics? (Not exactly).
They are tools. One of his favorites was agitation. He’d agitate how “crappy” his competition’s products are. Then explain to you why his are so much better with words like “Incredible” “best —ever” “Fantastic.” All words that have been proven to elicit a kind of elation in emotions.
He’s famous for audacious statements like:
“Netbooks aren’t better at anything! But we have something that is. We call it the iPad.”
Statements like that aren’t from amateurs. Steve Jobs wasn’t an amateur.
When you’re trying to sell a solution, you’ll find yourself in much easier terrain if you stir up some negative emotions about the problem before presenting your solution.
That’s it. The tip for the week.
If you can’t see yourself writing email copy that will sell, contact me, I know just what you need to make it happen. Catch You Later.