The inciting incident: How to incorporate this principle of storytelling to snatch the hearts of your readers.

photo credit:

The truth is . . .

Well, bitter.

But that’s not what I’m here to say.

I’m here to show you a new world. One that you’ve been locked out off, for so long. A world that will grant you the ability to steal hearts, and take the monies you’ve worked for.

The road, right outside the door to this new world, is easy and accommodating.

It’s a world of storytelling.

The place of kings, and men in high places. A place where businesses like yours thrive. It doesn’t matter how fast-paced your former world was, right through this door, you control everything.

And the path to this world?

The inciting incident.

It is the lever you’re going to have to pull to change the game you’ve been playing. It has cheated you for so long. The inciting incident is the precedent to the story you need to tell.

The abracadabra that gives you a full deck.                

This term (the inciting incident) simply means the force that tipped the balance of things for you. What is the reason for your emailing me? What’s your reason for the product launch? Why are you doing the things you do?

Answering these questions elevates you, and allows you to break free of the average salesman stereotype (which says you’re a manipulator); because you put some thought into what you’re doing. And that thought wasn’t about you, but about them, your customers.

Then go one step further, organize your words in the most exciting manner. You have to make your inciting incident, Exciting.

I know. Super Easy.

This technique can be used by anyone, and you’re guaranteed success. Although experience and success are directly proportional. So if you’d like to skip all the problems and get right down to the solutions, email me @ uchennabede18 [at] gmail [dot] com. I have the experience you need.



Author: Uchenna Bede

I write email copy for startups. In order to boost sales.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s