The secret behind the success of all businesses built around email is that they know how to use these three variables to suit their goals.
Now the truth is audiences vary. And it may take some time to know what works for your audience, in the industry you’re working in. But you will inevitably find out.
And when you do, the two variables you need to keep in mind are:
Frequency and Volume.
- Frequency: How many times a week are you reaching out?
- Volume: How many emails are you sending out per contact session?
A lot of times, arguments break out because of these two variables. CEOs don’t want to overly pitch their readers. And marketers don’t want to under pitch the readers. And each with good reason.
So what did the big boys do?
I reckon they reached a compromise.
They thought of a way to put their readers at ease with multiple messages. Thus combining the two variables.
Not every message has to be a pitch.
And not every message shouldn’t.
Sometimes, it’s safe to send three messages a day. Other times it isn’t. So the key is understanding your peculiar audience and tailoring your strategy to them.
And if it isn’t easy for you to do. There’s another way.
Contact a professional email copywriter. Like me (Uchennabede18@gmail.com). Ask for advice or hire him off the bat. It will be the wisest penny you’ll ever spend as a business owner.