WHAT’S THE NATURE OF YOUR PRODUCT?
What makes it different, what attribute can you stress that hasn’t been stressed by your competition.
YOUR COPY NEEDS TO CREATE A NEED:
otherwise it can easily be forgone. Read More
YOUR HEADLINE SHOULD…
focus on the most important benefit Read More
POETICIZE YOUR PRESCENCE.:
Dramatize your product name. Add some pizazz… Read More
IT ISN’T ABOUT HOW LONG YOUR COPY IS:
It’s about including all the information that accomplishes the sales mission.
IT IS OFTEN A GOOD IDEA TO REVIEW THE REASONS WHY PEOPLE MIGHT WANT TO BUY YOUR PRODUCT:
Try reading what they reading. Talking to them also helps
GENERALLY THE MORE EXPENSIVE YOUR PRODUCT:
The more copy you need to sell it.
Do not overlook the number 1 formula to selling in print Read More
YOUR COPY MUST SELL.:
NOT just communicate or merely entertain…
YOUR AD WON’T SELL.
If it doesn’t inform.