Savings or a Discount… (Takes 50% of the stress off)
Be an active student of the marketplace
Stress an under-publicized or little known benefit.
Know what makes your market tick; their frustrations, aspirations, their resentments.
Writing about the benefits not features.
Nobody really wants to indulge you.
It’s like skipping breakfast. The most important meal of the day.
The game of buying and selling is more mental than physical. Telling your prospects what to do destroys your chances as opposed to insinuating.
It’s about including all the information that accomplishes the sales mission.
If not please *insert facts*