To make money.
To be comfortable
To have fun.
Everything looks the same nowadays. There are a thousand A’s before you get to the Z’s. And its crippling the knowledge bank of the internet. There’s so much information, but hardly workable. Cliché!… Have you received promotions in your inbox? Do you check your promotions tab? Why not? If there’s anything that can be classified… Read More
I won’t tell you about how dopamine levels go high when we receive a gift. And how the law of reciprocity, tips our human brains off…. …Because this isn’t a science class. But I will tell you that Incentives are the only reason why a stranger would join your mailing list (I Know because I… Read More
Just out of curiosity… Is your list properly segmented? Or is it random? If its segmented. You may need to also review it. Because people are bound to change every now and then. It’s advisable to research your customers every 3 weeks. Just to know what they may be thinking (as regards your product) You… Read More
What is the number 1 reason why you don’t pick up that sweater until it (the weather) gets chilly? You got it… Procrastination! You cannot see the need for a sweater when the sun is heating coal outside. Can you? You probably can’t even see a future where it’s cold. Even when you know it… Read More
Do you ever wonder why rigidity turns off your thought process? Well… Try reading the alphabet over and over again in the same pattern, just a couple of times. And notice how you feel. Not to say that there is no order in writing copy. But there has to be fluidity, as opposed to rigidity.… Read More