What makes these little things matter?

Sometimes as I consider what tremendous consequences come from little things… I am tempted to think… there are no little things. –Bruce Barton. ** Isn’t amazing how the Alphabet has 26 letters, and countless of words? Isn’t it amazing how the largest things on earth are made up of Atoms? Isn’t it amazing that the… Read More

How is The Effect Of Time on your Copy any of Your Business?

Have you ever been responsible for your own copy? Have you had to write those very important words, in the best way possible? Maybe, maybe not. If you have, then what I’m going to say is not going to sound new to you. Sometimes, Especially with long form copy. You find that yesterday’s write, becomes… Read More

Seek First to Understand, Then to Be Understood. Principles of Empathic Communication – Steven Covey.

The heart has its reasons which reason knows not of. –Pascal. “We have such a tendency to rush in, to fix things up with good advice. But we often fail to take the time to diagnose, to really, deeply understand the problem first. If I were to summarize in one sentence the single most important… Read More