In this day and age . . . Everyone lacks patience. I could literally end this post now. Because that all there is. Yet . . . Because concise doesn’t necessary mean short — a long form email can be concise— I’ll take it a step further. Concise equals containing only the barest minimum. The… Read More

Hey guys. It’s me. Bede. This is a post by a really good friend of mine Writing David. He’s a seasoned copywriter and a quite the genius.  I thought it would help to know what to expect in the future of your business; thus this history of pandemics. And why you shouldn’t fear. So, enjoy:… Read More

The secret behind the success of all businesses built around email is that they know how to use these three variables to suit their goals. Now the truth is audiences vary. And it may take some time to know what works for your audience, in the industry you’re working in. But you will inevitably find… Read More

The truth is . . . Well, bitter. But that’s not what I’m here to say. I’m here to show you a new world. One that you’ve been locked out off, for so long. A world that will grant you the ability to steal hearts, and take the monies you’ve worked for. The road, right… Read More

If you haven’t heard. . . Bill Gates, Elon Musk, Jeff Bezos, Kanye West, Warren Buffet, Apple, Joe Biden, Michael Bloomberg —at the time of the post — got their twitter accounts hacked, and appropriated in a bitcoin phishing scam. Every social media marketing evangelist must be having a hard time now. I mean, it’s… Read More

Every now and then I get a request to handle an email campaign. And every now and then I find out that the campaign is promoting bad products. The truth is good copy can do wonders for your baseline, in-fact if you’ve never had a good copywriter before, switching to one can transform your revenue… Read More

You might have clicked this post out of curiosity. Because it is highly unlikely Plato, as ancient as the name, said something of copywriting. But oh he did. This Greek philosopher had quite the number of things to say about persuading, and convincing people. But today I only talk about one. The one that is… Read More

The man with the most influence in the way we live our lives today (Digitally) was a genius when it came to humanity and what drives it. And very few people ever reach that pinnacle. He knew what we wanted before we did. What was his secret? He must have had a ton of them.… Read More

You, me, everyone. We honor simplicity. You know why? Because really isn’t an easy fit. Simplicity is the passion of God. He gave us teeth to chew; instead of a mill. He gave us legs to walk on; instead of a motorcycle. He gave us eyelids; instead of a garage. Simplification is forgoing all complexities… Read More

The email marketing culture has swam in the picture-oriented marketing style for so long. But you don’t need pictures as much as you might think you do. I’m going to prove it to you right now. Nothing about a catalogued email screams friend. And even though your subscribers are on your list of their own… Read More