From the first time you say hello. You’ve set expectations in your friend, prospects, clients etc. Whom you choose to say hello to, and how they perceive you is also very crucial. There’s a lot of talk about choosing a niche online. But don’t you think the niche has to choose you back? I don’t… Read More

The best way to motivate people is not through reason but through emotion. Humans however, are naturally defensive, and if you begin with an appeal to their emotions—some histrionic harangue—they will see you as manipulative and will recoil. An emotional appeal needs a setup: lower their defenses, and make them bond as a group, by… Read More

To sell anything. Especially online… …you need to fill a need. Sometimes you create the need. Either way, you need the approval of your market. And the only way to know you have it, is through your copy. So how do you create a need? _using only your message. You guessed it! (AIDA) Attention Interest… Read More

To sell anything. Especially online… …you need to fill a need. Sometimes you create the need. Either way, you need the approval of your market. And the only way to know you have it, is through your copy. So how do you create a need? _using only your message. You guessed it! (AIDA) Attention Interest… Read More