There’s nobody on the face of the earth who breathes, and doesn’t want to be appreciated. The more things you do out of your just-because-we-love you muscle, the more fruitful your life would be. Yes there are other important things. But none of them would pay a man/woman in business more dividends than showing appreciation… Read More
Quotes
Be Conversational and Colloquial
It’s a very good idea to break formalities in email marketing. The one who holds on to it at the mercy of colloquialism does himself a great disservice. When you read a message from a “Friend” it never fails to warm your heart; But a message from your boss puts you on edge. Thoughts like… Read More
REASON #7 WHY PEOPLE BUY YOUR PRODUCT:
To save time.
Be the Genie: Grant Wishes; don’t instruct them!
There’s not a single chance you would get anyone of your subscribers or customers to do what they do not want to do. Your only shot is planting ideas, insinuation . . . and that means the ideas belong to them. You must respect the human need for assertion of will, and fight the urge… Read More
REASON #6 WHY PEOPLE BUY YOUR PRODUCT:
For convenience
REASON #5 WHY PEOPLE BUY YOUR PRODUCT:
To be right.
Explain How Your Business Works In a Way Even a Child Can Understand.
How are you going about selling your goods and services? Don’t tell me it involves loads of Jargon and Big Boy Grammar because that would mean you’ve been playing a losers game. Winners can win a losers game. The language you want to use when selling your goods and services is the simplest—Big Boy Grammar… Read More
Appeal to Self-Interest. Never Past Favors.
Don’t expect your customers to buy what you’re selling simply because you gave them a free gift. It would only create resistance. And blow up in your face. Humans are political animals. And no matter the sphere_ Business, Sports, War_, we (Humans) are always seeking to further our personal interests. And it’s a major thing… Read More
Bait The Hook to Suit the Fish—Dale Carnegie
Ou la la! Hello! Yea, today is a good day. I just got back from the gym and I’m ecstatic. I wanted to share something that occurred to me in-between bench presses; Dale Carnegie’s famous quote: Bait the Hook to Suit the Fish. I should mention: I have been stuck looking for a change of… Read More
REASON #4 WHY PEOPLE BUY YOUR PRODUCT:
To make money.
