Don’t expect your customers to buy what you’re selling simply because you gave them a free gift. It would only create resistance. And blow up in your face. Humans are political animals. And no matter the sphere_ Business, Sports, War_, we (Humans) are always seeking to further our personal interests. And it’s a major thing… Read More
To be right.
How are you going about selling your goods and services? Don’t tell me it involves loads of Jargon and Big Boy Grammar because that would mean you’ve been playing a losers game. Winners can win a losers game. The language you want to use when selling your goods and services is the simplest—Big Boy Grammar… Read More
Ou la la! Hello! Yea, today is a good day. I just got back from the gym and I’m ecstatic. I wanted to share something that occurred to me in-between bench presses; Dale Carnegie’s famous quote: Bait the Hook to Suit the Fish. I should mention: I have been stuck looking for a change of… Read More
To make money.
Unless you’re completely new to web copy you should already know this. A congested piece of online content is a rejected piece of online content; nobody is going to strain his or her eyes to get the idea you’re trying to pass along. It’s been stated a hundred times over that readers in the online… Read More
To be appreciated.
A billion dollar company would not be so, without its host of customers. The work you do for humanity must remain humane. A few days ago, I got the worst customer service of my life. She was grouchy, and uptight. Snobby to an extent. She picked my patience until it was just about empty. And… Read More
To be liked
This sounds a little obvious. Like don’t put a square in round hole. Both are true. Don’t get too engrossed with your own thoughts that you forget the needs of the party. Don’t get too caught up in what you think your customers might like. ASK First! Standing out and being unique is great, but… Read More