Appeal to Self-Interest. Never Past Favors.

Don’t expect your customers to buy what you’re selling simply because you gave them a free gift. It would only create resistance. And blow up in your face. Humans are political animals. And no matter the sphere_ Business, Sports, War_, we (Humans) are always seeking to further our personal interests. And it’s a major thing… Read More

Explain How Your Business Works In a Way Even a Child Can Understand.

How are you going about selling your goods and services? Don’t tell me it involves loads of Jargon and Big Boy Grammar because that would mean you’ve been playing a losers game. Winners can win a losers game. The language you want to use when selling your goods and services is the simplest—Big Boy Grammar… Read More

AHA! VERY IMPORTANT YOU REMEMBER TO LEAVE A LOT OF WHITE SPACE IN YOUR EMAIL.

Unless you’re completely new to web copy you should already know this. A congested piece of online content is a rejected piece of online content; nobody is going to strain his or her eyes to get the idea you’re trying to pass along. It’s been stated a hundred times over that readers in the online… Read More